There’s normally a lot of things to remember when starting a business, and sometimes the most important things are not the most obvious. Signage is often forgotten in the mountains of decisions that face new business owners, choices like store location, cost, and initial orders and finding initial clients. New staff, new suppliers, new technologies. Security, lighting, marketing…
Signage is often only an afterthought – something that you realise you need only when the lack of signage presents a problem.
So, we thought we’d save you the trouble and compile the 5 most important Interior Signs for new businesses to have on their list of things to do. Luckily, your nearest signage expert at your local Signarama branch can give you expert advice and help take one more important thing off your list.
#1 – Reception Area Signage and Branding
First impressions count, and you only have one chance to make that impression. Ever entered the reception of a company that has left you underwhelmed? The lasting impression the reception area makes on potential customers can (and does) alter their perspective about you company and brand.
Get it right, with bold and impactful branding and you create the impression of success. Get it wrong, or forget to do anything to your reception area and the chance to create an impression is lost – forever!
The make or break nature of first impressions makes reception signage our number 1 most important interior sign for a new business.
#2 – Meeting Area Branding
Depending on the type of business you’re opening, you’re either meeting clients (or potential clients) in meeting area’s or boardrooms, or on the factory floor. Let’s assume it’s not the factory floor for now…
Meeting spaces are a representation of a business’s culture. Consider the last meeting space you were in. Whether it was a boardroom or a small meeting area, it presented an atmosphere that provided an insight into the company’s culture. Now, whether you were visiting as a potential client or employee, the branding and visuals in the meeting area conveyed the businesses culture to you.
Wall and window decals are great for customising and transforming an internal space into an area fitting of the culture of the business. Think about your businesses culture. Do your meeting areas fit the culture and atmosphere you’re trying to present?
Because culture is an important element for prospective clients or potential talent, branding in the meeting area is our number 2 most important form of interior signage.
#3 – Safe and Secure with Interior Directional and Instructional Signage
Although not as creative and impactful as interior signage options 1 and 2, Internal Safety and Security signage is our number 3 of important interior signs to remember.
Not only as a legal requirement, but signs directing employees and visitors to fire escapes, fire extinguishers, stairways and emergency meeting points are necessary in times of emergencies. The proper safety and security signage can save lives…
So, whilst you’re doing 1001 other important things to get your new business and offices ready, remember to consider your interior spaces and signage needs. Contact your nearest Signarama branch and get a free quote from a friendly signage expert.