Exterior signs offer a highly impactful branding opportunity for businesses to get their brands in front of potential clients and increase their sales. Exterior signs are visible, can be striking and large, eye-catching and unique.
Exterior signs get your brand in front of people where they are, whether in traffic or whilst shopping. In walkways and passageways outside of shops. Exterior signage benefits from being seen day-to-day by people that travel the same routes or visit the same places often – meaning your brand is subliminally front of mind and forms part of your customer’s daily travels.
Here are some popular types of exterior signs:
- Roadside banners and signs
- Storefront signage
- Shopping plaza walkways
Exterior signs also provide unique messaging options for businesses trying to get their brand in front of more eyes.
Messaging on exterior signs provide the following marketing objectives:
1 – Building brand awareness:
Businesses that can position their brands where people are, travel or visit regularly benefit from increased brand awareness. We subconsciously see the same signs on our way to work every morning and this familiarises ourselves with the brand on a daily basis.
2 – Advertise Promotions:
Billboards and exterior signs advertising promotions form a major pillar in any marketing plan to create awareness for the promotion. Being able to get your promotion or deal in front of many eyes improves your chances of meeting and exceeding your promotion objectives.
3 – Attention:
Along with brand awareness, building attention for your business and products is another great opportunity made by exterior signage. Creating attention requires your message to be in the right place, and in front of many eyes. Placing your messaging outside in high traffic volume areas is a great way to ensure there are many mouths talking about your company or products.
4 – Business Announcements:
Important business announcements can be made public using exterior signs and effectively get your message across. If you’ve got something important to say, shout it from the rooftops with an exterior sign…
Signarama offers the latest range of exterior signs through our expert franchises countrywide. Visit your nearest Signarama store today or visit our website http://www.signarama.co.za for a free consultation and quote!
There’s normally a lot of things to remember when starting a business, and sometimes the most important things are not the most obvious. Signage is often forgotten in the mountains of decisions that face new business owners, choices like store location, cost, and initial orders and finding initial clients. New staff, new suppliers, new technologies. Security, lighting, marketing…
Signage is often only an afterthought – something that you realise you need only when the lack of signage presents a problem.
So, we thought we’d save you the trouble and compile the 5 most important Interior Signs for new businesses to have on their list of things to do. Luckily, your nearest signage expert at your local Signarama branch can give you expert advice and help take one more important thing off your list.
#1 – Reception Area Signage and Branding
First impressions count, and you only have one chance to make that impression. Ever entered the reception of a company that has left you underwhelmed? The lasting impression the reception area makes on potential customers can (and does) alter their perspective about you company and brand.
Get it right, with bold and impactful branding and you create the impression of success. Get it wrong, or forget to do anything to your reception area and the chance to create an impression is lost – forever!
The make or break nature of first impressions makes reception signage our number 1 most important interior sign for a new business.
#2 – Meeting Area Branding
Depending on the type of business you’re opening, you’re either meeting clients (or potential clients) in meeting area’s or boardrooms, or on the factory floor. Let’s assume it’s not the factory floor for now…
Meeting spaces are a representation of a business’s culture. Consider the last meeting space you were in. Whether it was a boardroom or a small meeting area, it presented an atmosphere that provided an insight into the company’s culture. Now, whether you were visiting as a potential client or employee, the branding and visuals in the meeting area conveyed the businesses culture to you.
Wall and window decals are great for customising and transforming an internal space into an area fitting of the culture of the business. Think about your businesses culture. Do your meeting areas fit the culture and atmosphere you’re trying to present?
Because culture is an important element for prospective clients or potential talent, branding in the meeting area is our number 2 most important form of interior signage.
#3 – Safe and Secure with Interior Directional and Instructional Signage
Although not as creative and impactful as interior signage options 1 and 2, Internal Safety and Security signage is our number 3 of important interior signs to remember.
Not only as a legal requirement, but signs directing employees and visitors to fire escapes, fire extinguishers, stairways and emergency meeting points are necessary in times of emergencies. The proper safety and security signage can save lives…
So, whilst you’re doing 1001 other important things to get your new business and offices ready, remember to consider your interior spaces and signage needs. Contact your nearest Signarama branch and get a free quote from a friendly signage expert.
Interior signs are often overlooked when larger companies plan their signage requirements. Company names and logo’s for the outside of a business’s buildings are considered the most important signage, with signs for the inside only a second thought.
The truth however, is that there are a large number of signs inside every building that we don’t often realise we’ve seen and even less often value. We’ve compiled a list of the most important interior signage options to ensure you include for your business.
Reception signs can either include a company’s logo in the reception area, company directories and just about any branding used to create an impression in a reception area.
Safety & Security Signs:
We don’t think about these signs until we need them! Signs that direct us to fire exits and security points are everywhere, yet we rarely think about them when planning internal signage. Where is your nearest fire extinguisher???
You probably use wayfinding signs all the time without even realising it. Looking for the lifts or bathrooms in a shopping centre, the 4th floor cafeteria in a new office block and even mall directories to your favourite stores.
Larger companies often need signs to direct people to meeting rooms and create an impression with wall decals. Internal signs for meeting rooms can serve a functional and aesthetic purpose.
Simulating Nature with wall decor is known to improve productivity and employee happiness. Research shows a 15% increase in employee output when their offices incorporated a natural feel and a 15% increase in retail store sales when design elements are connected with nature. Examples of signage making having a positive impact on a businesses bottomline.
Because we often think about interior signs as an afterthought, we miss the opportunity to get creative with the signs we place inside our businesses and buildings. Speaking to the Signage experts at Signarama at the planning stage means you can do more than just direct people, you can add to the experience they have whilst inside your shops, offices and company premises.
Signage is an important part of building awareness for your business. There are literally hundreds of tips and tricks that can change your signage from a logo outside your business to a marketing tool that promotes your business and drives new business to your doorstep.
At Signarama, we’ve made signage our business and grown into South Africa’s largest network of Signage experts across the country. We thought we’d share our Top 5 tips for designing signage for your business so that it delivers real return on investment.
- Understand your signs environment:
Understanding where your sign is going to be seen is an important part of guiding the design of the signage for maximum exposure. Ask yourself a few key questions, like ‘Where is the sign going to be located?’, ‘Does the sign need to be seen in the dark?’, ‘What other signs are around?’
You want to choose the right type of signage for the environment. It may be that you need an Illuminated sign if your sign needs to be seen at night or is cluttered by many other signs.
Understand the influencing factors and then research the various signage options available to find the one that is going to perform best in that environment.
- Create some contrast:
One of the main pieces of design advice to making signage work for your business, is to think about ways to make an impact with the sign.
Create contrast by using striking colours for various aspects of your signage, from the background to certain letters or words in your message. Changing colours or character size can help certain key concepts stick out and become eye-catching (think about the words ‘Sale’, ‘Discount’, ‘Quality’…)
Also tie this into the factors affecting your sign from the environment and how you can use contrast to make your signs stand out more.
- Don’t underestimate Simplicity:
Many signs have a limited amount of time in front of potential customer’s eyes. They have to convey their message and ‘sell’ within a few seconds to be effective.
Make your message as simple as possible. This doesn’t mean your sign can’t leave an impression OR still be thought provoking AFTER potential customers have seen the sign but does mean that the message should be simple enough to read and consume in a short amount of time.
Always simplify and shorten and keep your signage design Simple.
- Remember the FONT:
FONT is a useful element in creating contrast in your signage design, but the FONT used throughout is important for readability and impact.
Choosing the wrong FONT can result in passers-by straining to read your message, battling to understand the sell-point and completely ruin your signs chance of attracting business to your front door.
Don’t use Cursive or FONT that is too small to be read from a reasonable distance or passing speed. Stay away from lesser known FONTS and use BOLD and ITALICS to accentuate important words and key terms.
- Composition and Space:
There is an entire science dedicated to the use of composition and space in design to achieve a specific result. Composition and negative space is used to draw a person’s eye’s to a specific area (or make sure they don’t focus on a specific area).
Consider using design elements like composition and negative space to create a sign that directs the eye to your store, or away from other competitors.
There are many more elements that can make your business signage a success, so make your signage part of your business marketing plan (and not just a logo outside your business) by speaking with your nearest Signarama signage expert about the design of your next business sign.
Signarama Welkom is looking good for their grand opening this evening. Signarama is very excited to have Herman and his team join the brand. This is our first conversion store and we are eager to see this stores results .
#Signarama #SignaramaWelkom #celebrations #grandopening
For a quote please contact Signarama Welkom :
083 629 4714