Digital Displays

Today we live in a world of interactive customer advertising, it is imperative that you grab your customer’s attention and make an immediate impact.

 

Signarama has the solution for you with our Digital Display systems. With the flexibility to integrate many different types of advertisements with a high-definition display, your images or video can convey many different messages as needed.

Many industry’s have taken advantage of the Signarama Digital Display systems such as:

• Hotels
• Dental offices
• Veterinarian offices
• Hospitals
• Local and state government offices
• Malls and shopping centers
• Movie theaters
• Banks
• Auto dealers

Some of the benefits to this system are:

• No permitting issues with the system. (If used indoors)
• HD capability on static or video media
• Sizes range for 20”- over 42”
• Can be networked via WiFi or LAN connections.
• You can sell advertisement space to 3rd parties and have the same sign footprint.

With the Signarama Digital Displays you can increase your revenue with interactive advertisement, quickly change information as needed, and give your office a splash of color and real time information with the Signarama Digital Display.

Note: Products & services may not be available at all Signarama store locations.

For more information contact us.

Banners: A versatile option for branding

 

 

 

What can swing, wave, hang, or even pop up, and is one of the most resourceful branding tools a business can use? 

If you’re thinking banners, you’re right. Banners are an ideal signage option for several reasons and can be a great way for just about any business to make an immediate impact in a cost effective way. Banners have a lot going for them because they are so versatile but there are some things to consider in order for the banner format you select to be the most effective for your company.

For example, is your banner going to be displayed inside or outside? Banner flags are a good option for promotional and short-term advertising.

Does your banner need to be reusable? Or remain outdoors for an extended period of time? This may determine if the banner is made of a PVC or heavier-type material that is extremely durable for long-term use or a lighter weight fabric for short-term use. The last thing you want is a banner that fades or can’t withstand the elements.  When you work with the experts at Signarama – the largest global signage company in the world – they will review a full range of banner materials including mesh and accessories like hems, eyelets, or pockets, depending on the intended objectives for your business.

Perhaps your new banner will need to travel. In that case your Signarama project manager will provide options for a lightweight and easily transportable product. These might include pop up and retractable banners which are often the banners of choice for trade shows and conventions because they work well with limited space, can be set up in about a minute, and are easy to break down and pack away for transport. Because they are so easy to move, pop up and retractable banners are also a good solution for temporary signage in walkways and other venues where traffic volume fluctuates and signage may need to be moved a lot.

With all types of banners and the many other forms of signage that Signarama develops, the customized graphics are bold and eye-catching; the result of full digital print capabilities that really make a sign stand out.

These are all considerations that your local Signarama team will evaluate and discuss with you, and ultimately recommend the specifications that are best suited for your business needs.

The making of a sign – more involved than you would think!

We see it, we read it, we process its information – and as a result we follow direction, learn something new, or are influenced in some way. Such is the impact of a sign, and it happens to so many of us so often in a single day that we probably lose count or don’t even realize that it occurs so frequently.

Of course it’s easy to slap together a sign with a crayon and a piece of paper, and achieve your objective. But when a business has their bottom line at stake, and needs to communicate their brand as effectively and clearly as possible, crayon and paper might not quite be enough. A professional team of experts who know what to consider when developing signage to maximize a company’s brand is the logical choice.

If your business is in need of professionally designed and manufactured signage, you need a team of experts that is going to help your business get more business through the door and grow. That team should be considering the following:

How much attention is your business hoping to attract?

Is your business on a main thoroughfare?

Can your business storefront window feature regular offers or can a poster board do that?

What, if any, problem is your business trying to solve?

Do people who enter or contact your business seem confused about the services / products that your business provides?

Does your business suffer from brand inconsistency?

Does your business need a brand ‘refresh’ to be repositioned in the marketplace?

A professional signage company should have all the relevant templates that allow their designers to work in 3D so they can see how projects will end up once completed. Signage designers should be experienced and comfortable working around buildings and vehicles, as well as in the tight crevices and joints where signage often goes; this type of work does take particular skill. Your business should select a professional sign center that is staffed with trained experts who know exactly what to do when it comes to these things.

Perhaps most importantly, signage experts should be partners in helping you achieve your goals and objectives, and promoting your business. They should absolutely be vested in your bottom line. They should know not only how to effectively provide signage to help your business but provide guides and resources regarding other marketing options to help your business promote itself.

So make sure you go with true signage professionals and leave the crayons and paper to the kids!

Importance of Signage in a Business

Signs help draw attention to your business.

If you operate or are planning to start a business, an important consideration is how you plan to use signage. A creative, attractive sign can help your business stand apart from the competition. According to ChamberofCommerce.com, customers are more likely to purchase from a business they have already heard of, so a sign can help plant the seed for future sales.

Function

Signs serve as a type of silent salesperson for your business. Exterior signs draw attention to your place of business and help differentiate it from others on the street. Interior signs help customers locate merchandise and can lead to impulse sales when added to special displays. According to the U.S. Small Business Administration website, signs serve as a primary link between a business and its customers.

Types

Exterior signs can be ground-mounted or building-mounted. Ground-mounted signs can take on a variety of shapes and sizes, and are typically mounted near a road to attract the attention of passing motorists. Building-mounted signs are attached to the place of business and may be useful in areas where foot traffic is prevalent, such as a downtown shopping area.

Significance

Signs can be an essential component of a business’s overall marketing strategy. A sign that contains a business’s logo can help reinforce its brand. Signs are also used to draw attention to promotions and to convey information about the business. Because an exterior sign is visible 24 hours a day, 365 days a year, its effect is continuous.

Benefits

For businesses that have limited marketing funds, signs can be a cost-effective form of marketing. According to the SBA website, the cost-per-thousand, a common method used to measure the cost of reaching a thousand potential customers, is much lower for signage than other types of advertising, such as radio, televisions and newspapers.

Considerations

Signs can also be effective for off-premises use. Strategically placed billboards can convey a concise message to passing motorists. You can also place magnetic signs on the side of your vehicle to serve as a form of mobile advertising as well as pay other motorists to place signs on their own vehicles for additional reach.